Letšoao le bitsoang Benetton le tsebahala ho bohle kajeno. Ke eona khampani e kholo ka ho fetisisa ea masela. Kakaretso ea eona ea selemo le selemo ke hoo e ka bang limilione tse likete tse 2 Liaparo, lieta le lisebelisoa tseo khampani ena ea Italy e fanang ka eona kamehla ke boleng le mokhoa o motle. Mebala e khanyang e mpa feela e hlahella ka botle. Pokello e 'ngoe le e' ngoe ea Benetton e ikhetha ka mofuta oa eona, e le ea bohlokoa le e sa lebelloang. Ka linako tsohle sehlopha sa moralo se khona ho makatsa moreki, ha se bōpe feela feshene, empa se boetse se etsa lintho tse sebetsang hantle.
Histori ea Triumph
Histori ea pōpo le nts'etsopele ea Benetton e thahasellisang le e qalileng. E ithutoa esita le ka lihlopha tsa moruo liunivesithing tsa Stanford le Harvard. 'Me sena sohle se ile sa qala ka seaparo se khanyang se mosehla, se ileng sa fa Julian mor'abo Luciano Benetton. E ne e le ka nako eo, ka 1965, le khopolo ea ho theha khoebo. Khampani ea Benetton e ile ea ntlafatsoa ka katleho le ka potlako. Ho tloha lilemong tsa bo-80, brand e fetohile ea tummeng ho pholletsa le lefats'e. Lebenkele le leholo la mabenkele le ile la fana ka phello ea tlhōlo. Benetton khampani le pale ea eona ke mohlala oa ho etsisa bahoebi ba mehleng ea kajeno le botho ba pōpo.
Fashion e tsoa ho Benetton
Liaparo tsa basali Benetton e etsoa ka mokhoa oa khale, o tloaelehileng, oa morao-rao esita le o motle. Baqapi ba ne ba sebelisa masela a sa tšoaneng: k'hothone, cashmere, mohair, line, cotton, ulu, viscose le tse ling.
Liaparo tsa Benetton 2013 tse ntle, li phutholohile, joalo ka kamehla, li khanyang. Pokellong ea Benetton selemo-lehlabula 2013, ho ne ho hatisoa mokhoa oa banna oa liaparo. Mokhoa o mong oa nako ea selemo ke liaparo tse khabisitsoeng le lifupi. U se ke ua lebala ka lisebelisoa. Tsena ke litela tsa mahlaseli, li-neon pantyhose, mahlaseli a maholo, li-turbane, lieta tsa pele. Baqapi ba Benetton ba tsitlella hore ho fumanoe mokotla o sepakapakeng. Letšoao la Benetton le boetse le fana ka lieta tse ntle. Lieta, lieta tsa ballet, lieta tsa letlalo, liaparo le leatherette li lula li le feshene ebile li atlehile.
Pokello e ncha
Ka har'a mebala ea United line ea Benetton kopano e ncha e hlahile. Tsena ke tse fokolang, tsa lerato, tsa bokhabane. Li etselitsoe ho hatisa lintho tsohle tsa basali le botle. Baqapi ba bapalitsoe ka mebala le mebala. Ntho e monate ka ho fetisisa ke perekisi, tranelate, mosehla, lefats'e, le bosoeu, le bohlooho, hammoho le mebala ea emerald, fuchsia, mandarin, poppy le leholimo. Liaparo tse khabisitsoeng ka mefuta eohle ea litšoantšo, lipepa, mekhoa ea geometri.
Benetton ea Jeans - ena ke k'hamphani ea chip. Nakong e ncha, mokhoa ona o tla ba boea bo mosesaane le liaparo tse khutšoanyane tsa jeans tse khutsuanyane tsa mosehla, tse bofubelu, tse pherese, tsa lamunu le tse putsoa.
Li-jackets tsa Benetton li lula li le mega-setaele. Nakong e ncha, liaparo tsa koloi tsa li-biker, mefuta ea lihlahisoa tsa morara, liphahlo tse se nang matsoho le liphahlo tse mebala-bala li ratoa.
Benetton ea khampani le pokello ea eona e ncha ke pontšo ea katleho le matla a hlollang a feshene.
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